A jingle is a short song or tune used in advertising and for other commercial uses. Jingles are a form of sound branding. A jingle contains one or more hooks and meaning that explicitly promote the product or service being advertised, usually through the use of one or more advertising slogans. Ad buyers use jingles in radio and television commercials; they can also be used in non-advertising contexts to establish or maintain a brand image. Many jingles are also created using snippets of popular...
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The Startling Intimacy of Taylor Swift’s Eras Tour
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The death of the monoculture—we no longer consume the same cultural objects at the same time or in the same way, and as a result we feel disconnected, adrift, lost. The mind-boggling inescapability of Taylor Swift’s latest endeavor—a sixty-date stadium romp known as the Eras Tour—offers one enormous exception. The tour recaps all ten of Swift’s studio albums, presenting each as an epoch, with its own elaborate sets, costumes, and vibes.
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