About Us

KaryaKarsa is Indonesia's story economy platform, where creators monetise stories directly from audiences and commercially proven stories can grow into valuable IP. Creators can sell serialised stories by chapter using locally relevant payment methods and Kakoin. Creators retain ownership of their IP and receive 90% of sales proceeds, while KaryaKarsa takes a 10% platform fee.

Our users are 67% female (both creators and users), with 54% of KaryaKarsa users are based outside Java, giving the platform unusually broad access to stories, creators, and audiences across Indonesia. And predominantly, the creators who make money are writers, but the platform remains open for all types of creators to use.

From Creator Platform to Story Economy Platform

Early on we discovered that experienced writers were selling their serialised stories per chapter on KaryaKarsa and earning meaningful income. We discovered that writers could build sustainable livelihoods by selling serialised stories directly to their readers. Because stories are monetised directly on KaryaKarsa, we can identify commercially validated IP at an early and small scale - reducing the risk of later investment into the IP down the line when adapting into various formats like microdramas, audiobooks, Tv/streaming series and films.

Unlike engagement signals such as views or likes, transactions demonstrate actual willingness to pay. This gives KaryaKarsa an early signal of which stories may have broader commercial potential.

Through KaryaKarsa IP Management, we represent selected creators in licensing and adaptation opportunities with publishers, producers, platforms, and other partners. We have already helped writers pursue licensing deals and adaptations through our own microdrama productions and third-party partners.

We also develop proprietary IP through KaryaKarsa Originals. By developing and monetising these stories first on our own platform, we can test the full journey from story creation and audience validation to publishing, licensing, and audiovisual adaptation. Alongside Originals, the 100K+ stories on KaryaKarsa form a much broader pipeline of potential Indonesian IP.

KaryaKarsa became profitable in 2023 and has remained profitable since, allowing us to invest sustainably further up the entertainment value chain.

The Team

KaryaKarsa was founded by former creators who know what it's like.

Built by Ario Tamat (CEO), Aria Rajasa (CTO) and Pribadi Prananta (Head of Growth), as fellow creators we strive to expand the prosperity of creators and help establish a creator middle class. Aria passed away far too soon in 2023, but the engineering culture and foundations he built remain central to KaryaKarsa today. As the company evolves from a technology startup into an IP company, that legacy continues to shape how we build.

Our goal is to build a sustainable creator middle class while helping Indonesian stories reach larger audiences, formats, and markets.

More about us and press coverage: https://karyakarsa.com/newsroom

Are you a brand interested in working with us? https://campaign.karyakarsa.com/brands

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For any complaint or feedback, contact us through email or our social media accounts.

Office Address

PT Karya Karsa Indonesia, Estubizi Kuningan, Gedung Setiabudi 2 lantai 2, Suite 207B-C, Jl. HR Rasuna Said Kav. 62, Jakarta Selatan 12920